Who we are

The Assembly Line is led by Diane Cunningham alongside place and marketing professionals that come together as projects demand.

Diane is an experienced project manager with a strong marketing background. She is skilled at working with multiple stakeholders, from to volunteers to board level.

Her place experience includes options appraisals for markets and buildings, town centre animation projects, commercial and operational models and as project lead on larger projects involving multidisciplinary teams She has worked extensively with markets across the country and carrying out engagement work with businesses and traders.

Alongside her place work, Diane has 20+ years of experience in marketing and client development with FTSE 100 companies, specifically in the regulated, financial services and re/insurance sectors and those providing services to government.

She helps companies understand their market, customers and business, enabling them to get to market quicker when launching new products or services. She helps run integrated marketing campaigns and tell  compelling stories about products, services or people to support business plans.

Diane holds an MSc in Place Management and Leadership and was an Expert to the High Streets Task Force. 

She was also appointed to the inaugural London Markets Board established to protect and grow London’s street markets and is a trustee of The London Society, a Fellow of the Institute of Place Management and a director at Fabric District CIC in Liverpool.

Collaboration brings new ideas and results

We bring the best team together based on the specific needs of the project and expertise required.

Many of our projects include Sarah Taylor, a London-based market operator, small business and community event specialist and Matt Bell a commercial buildings operator and retail expert based in the north west. We work with Leonore, Lucy and other specialists as projects demand.

If you’d like to collaborate on a joint pitch or develop a project together get in touch.

Key team and regular collaborators

Diane Cunningham

Leonore Lord-Patterson

Leonore is a business psychologist and SFEDI accredited Business Advisor working with SMEs from pre-start up high growth stage.

Leonore Lord-Patterson

Matt Bell, Oneday

Matt has over 20 years’ experience in retail, commercial and property and was part of the team which opened the Liverpool ONE development. He now leads Oneday regeneration.

Matt Bell

Lucy Ferguson (2)

Lucy is founder of Mediorite, a creative agency and social enterprise that connects audiences with brands and causes whilst providing training to young people.

Lucy Ferguson

SarahTaylor

Sarah is a market operator of Pexmas and a placemaking consultant. She runs community focused programming across the arts, retail and hospitality sectors.

Sarah Taylor

Have an idea for a project or want to collaborate? Get in touch