Marketing strategy and business development (B2B) to integrate sales and marketing and improve operations
If you’re looking to launch a new product or service, tell compelling stories about your business and customers or roll out a marketing campaign, we can help.
We work alongside board-level and sales and marketing teams taking technical, often regulated content and bringing it to life to support clients in raising their profile and increasing sales.
In the public sector, we work directly with local government and with companies that market to this sector. We can navigate our way around a business, building relationships as we go, working with a diverse range of stakeholders at board level and senior teams in business development, client relationships, marketing and product development.
We can bring in our own design and digital specialists or work alongside existing agencies and in-house teams. We are trusted collaborators working alongside key contacts to move things forward.
Bringing a strong degree of project management to all our work, we pull together people, information and moving parts to make things happen, ensuring your projects meet important deadlines and involve the right people.
We help businesses to grow with support in key areas
MARKETING STRATEGY
We help clients launch new services, build a brand or take advantage of market changes to ensure new services gain profile quickly. From number crunching to looking behind the data to find the human interest we can pull together a strong narrative about your people, place, clients or services aligned to go to market plans.
BUSINESS DEVELOPMENT
We enhance client-facing material and the approach to client relationships focusing on growing and managing the pipeline via cross/up-selling. From developing a proposition to ensuring messaging is clear and concise, we develop relationships and minimise missed opportunities to grow the business.
COMMERCIAL & OPERATIONS
We ensure there is a strong commercial and operational plan in place to support or stablise the existing business/operation and build a realitic plan for growth focusing on people, skills, job roles, costs and income targets. The plan has a managed timeline from three months to a year and can be developed to handover to an internal team.
Sector specialisms
With a good brief and access to the right people we can get up to speed on your business quickly.
We add further value in the sectors where we’ve spent many years devising and managing projects in the business support sectors – re/insurance, financial services and outsourcing – and with those delivering services for local government.
Contact us for case studies and testimonials on our B2B marketing services.
BUSINESS & FINANCIAL SERVICES
We work with wealth managers, financial services providers and outsourcing companies helping them to launch new services, develop propositions and go-to-market strategies that support sales and grow client relationships. We also carry out marketing audits and research.
LOCAL GOVERNMENT
We work with the public sector both directly (in local government) and via business services companies serving government. We run marketing campaigns to support resident and business initiatives, launch new services and tell stories with contract and industry data.
Looking for support with a high street or town centre project?
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