Refining messaging for an award winning social enterprise

Mediorite is a social enterprise with award-winning social impact.

Their purpose is to train and develop young people to enter the creative sector, which is a difficult industry to enter without personal connections.

Mediorite also works to support the sector in becoming one that is more diverse and reflective of the UK today.

They offer charity and corporate clients a full end-to-end video production service from London and Leeds, and every film created provides paid work for a young person they have trained.

BACKGROUND

Mediorite had a strong track record in the professional services and construction sector but wanted to expand and target a new sector and to take a leading role within it.

They felt that their service offer could be clearer and that they would benefit from external advice on approaching a new sector.

They engaged The Assembly Line to support them with developing a clear narrative around their service offer, advice on responses to tenders and with developing an approach to the new sector.

WHAT WE DID

• We reviewed Mediorite’s service offer and rate card to create a reduced and clearer service offer mapped to income, sector and client/customer.
• On reviewing training team resourcing and skills, we were able to identify opportunities for increased efficiency and reduce admin tasks.
• Carried out stakeholder engagement which led to us identifying what Mediorite’s role would be in the new sector against the parameters for being an advisor, convener or partner
• By creating a sales and marketing campaign approach, we set income targets, sectors and client/customers to build a realistic, targeted approach to the new sector.
• Through desk research and engagement via our network and the target sector we developed a long list of target clients.
• Further engagement and research enabled us to reduce the list to 10 potential clients to align with Mediorite’s resources for developing new business. Having built in depth knowledge of each target, we were able to develop a roadmap (targets and deadlines) to approach them with key messages

WHAT OUR CLIENT SAID